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SEM Kya Hai? Search Engine Marketing Kaam Kaise Karta Hai

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What is SEO Kya Hai / Search Engine Optimization in Hindi post me maine aapko SEO ke bare me btaya tha. Aaj is tutorial me hum bat karenge ki SEM yani search engine marketing kya hai. Ye kaam kaise karta hai or aapke blog ke liye iski kyo jarurat hoti hai. Iske kya kya benefit hai sabki full information hindi me.

SEM Search engine marketing

SEO (search engine optimization) ka matlab hota hai search engine se free traffic receive karna or SEM (search engine marketring) ka matlab hota hai search engine se paid traffic receive karna.

SEM (Search Engine Marketing) Kya Hai?

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

SEM ka matlab hota hai “Search Engine Marketing” jise search marketing bhi kahte hai. Yani search engine ads se paid traffic prapt karna. Simple bhasha me search engine me show hone wale ads results SEM activities hoti hai. Ise is tarah samajha ja sakta hai.

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)
  • PPC (pay-per-call) – Mobile search users ke liye.
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)

SEM Ki Basic Information:

Google adwords most popular paid search platform hai. Search marketers search results me apne ads dikhane ke liye google adwords ka sabse jyada istemal karte hai. Adwords sirf google me hi nahi balki bing or yahoo me bhi paid advertisment ads offer karta hai. I mean aap google ke sath bing and yahoo me bhi apne ads dikha sakte ho.

Iske alawa, Aapko yaha “2nd tier PPC platforms” PPC advertising ads option milenge. Jinse aap paid traffic kama sakte ho. Aap SEM search engine marketing ke bare me video se samajhana chahate ho to google ka Insights on the AdWords Auction video dekh sakte ho. Google ne is video ko 2014 me share kiya tha.

Search engine marketing ek very broad term hai jiski bahut si different activities hai. Jaise:-

  • Search engine optimization (SEO)
  • Search retargeting
  • Submitting sites to directories
  • Managing paid listings in search engines (primarily pay per click, or PPC) Describing the development of many different online marketing strategies
  • Social media marketing

Mai iski garantee nahi deta but SEM ki activities upar diye gaye topics se related hi hoti hai. In simple language, Search engine marketing kuch bhi ho google, bing & yahoo me aapki site ki search rank ko increase karne or site par search traffic badhane me aapki achi help kar sakta hai. Halanki ye paid hai. But 70% online marketers apne business ko badhane ke liye SEM use karte hai.

Aap jab bhi google me koi keyword search karte ho to left side me search result show hote hai. Uske right side or first me jo paid advertisement results hote hai. Wo sab SEM activities hoti hai. Ye tabhi show hote hai jab aap koi certain keywords search karoge.

Kya Blog Ke Liye SEM Ki Jarurat Hoti Hai

Agar aap hobby website, family group site ya fir personal site jo sirf aapke friends of friends tak simit hai chahalte hai to aapko search engine marketing ki koi jarurat nahi hai. Sath hi agar aap koi blogger hai or ayse advertisment program use karte hai jo paid traffic allow nahi karte jaise google AdSense to bhi aapko SEM ko use karne ki koi jarurat nahi hai.

But lekin agar aapke pas koi business website hai ya aap profitable blog ke founder hai or online marketing karna chahate hai. Sath hi aaap kam time me apne business ko increase karna chahate hai to aapko SEM ki jarurat hai. Wakai ye aapke online business me 4 chand laga sakti hai. 2009 me paid advertising ads par $13 billion pay hote the jo ki 2014 me dugne $26 billion se bhi jyada hone lag gaye hai. Or is time ho sakta hai ye 30 million dollar se bhi jyada ho.

I hope SEM search engine marketing ke bare me aapko ye post pasand aayegi. So plz ise social media par share jarur kare.

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Comments (85)

  1. Thanks for sharing such a great information about SEM. Keep sharing these type of blogs.

  2. Dhanyawad ye batane ke liye . ye mere liye bhout sahi hai .

  3. very nice and helpful jankari hai ji thanks for sharing

  4. Hi
    Khan Sahab Bahut Achha Articles Hai.
    Maine Poora Read Kiya.
    Ek Baar Me MEre Dimaag Me Aa Gaya
    Aise AUr Articles Publish Karte Raho
    Thank You
    Keep It Up

  5. Sir Maine apni website ko Google search console me submit kr diyA or sitemap bi bna liya . but mai apni website ko social media pr kaise public kru

    Or mai Google AdSense k liy apply kab kr paunga

    • Apni site me social share button add karo or site ki posts ko social media par share karo.

  6. Sir may seo PR kam krta hu PR sir meri website increase nhi kr rhi kya ap mujhe bta skte ho ki meri site kaise increase hogi or site ko first page PR lane k liye kon se link thik rhte h

    • First aap SEO ko sahi se samajho fir apne articles ko optimize karo tab post top me aayegi.

  7. Bhai maine apne blog par copy content likhe the ab maine sab delete kar diya ek nahi delete kiya ‘cpc rate kaise badhaye’ kyoki wo first page par aa raha tha isse koi problem hai.aapne coding kaha se aikhi hai

    • Use bhi delete kar do warna jab uske bare me post admin ko pata chalea to wo aapki google ko report karega. Jisse aapki site google se hi remove ho jayegi. Second copy paste karoge to AdSense disapproved ho jayega.

  8. Sr maine apka link dala h post me ek bar chack krke bta do kya isi tarah mai baki k link bhi use kr skta hu or template thik h ya nhi thoda sa guide kar do
    mai abhi blogger pr hu

    • Ha aap is tarah kisi ke bhi link post me add kar sakte ho. Aap blog me koi achi template use karo jisme homepage par post ki only summary show hoti ho.

      • Sr agr free photo site se image downlod krke or us photo ka url change krke khud ka koi title dekr blog me use kru to kya copyright se bacha ja skta hai
        or agr khud photo bnata hu to time bhi lgta hai or acha look bhi nhi de paata
        help me

        • free photos stock wali site ke photo ko aap direct bhi use kar sakte ho bina edit kiye copyright nahi hoga.

  9. bhai mera AdSense kal aprrov ho gya par ..AdSense opena mini me show nhi karta hai ..

    baki mobile ke chrome.Mozilla,or pc sab par karta hai par

    aapka ads openamini me Bhi show karta hai bhai

    • Aapka bhi karega. Aap bas opera ka latest version use karo.

  10. bhai kya ham tabola ke ads apne blog me google AdSense ke sath laga sakte hai

    • Ha kar sakte ho.

  11. sir ji Google AdSense ke liye Apply kab karna chahiye aur kese karna chahiye plz help me……..

  12. hello sir mere paas payment karne ke liyein debit card ya net banking nahin hai plz aap mujhe domain name khareedkar dijiye mein aapke account mein paise daal doonga

    • Aap bank account khulwa kar new debit card le sakte ho.

  13. bhai report karne se Hamari post ko koi nuksan to nhi na hoga bhai ….khi meri post delete to nhi na ho jatega

    • Nahi agar aapki post usne copy ki hai to koi problem nahi hogi.

  14. 9 month ho gaye jumedeen bhai aapki vajah se mera sapna pura ho raha hai.

  15. jumedeen bhai aapki fb id bataiye muje mil nahi rahi hai mai aapko massage kar raha hu fb per vahi jagah per aapke contact form me information send kar raha hu.

    • Aap mujhe facebook.com/iamjdk par contact karo.

  16. jumedeen to aap kharidkar rakhiye domain muje chalega 599 me domain mai aapke account me paise daal duga yaha hava pani ke vajah se line nahi hai isliye charging nahi hai mobile me aap purchase kijiye bhai. aapka bank account send kijiyega jumedeen bhai…

    • Ok aap mujhe apni gmail id or password facebook par bta dena. Ho sakta hai rs99 me hi domain mil jaye.

  17. bhai me asa kya karu ki feature image na dikhe post ka image dikhe post par koi pluging hai kya

    • Aap feature image option me wo image choose kar sakte ho jo aapko dikhani hai.

  18. jetpack install karne ke baad automatic install hota hai ya hume self karna pdega

    • Automatically nahi hoga aapko karna hoga.

  19. Jdk sir ek baat samj mai nahi aati hai ke 1) google Keyword Planner kaya hai or 2) in ko kaise use karte hai or 3) in ko use karne ke liye koi account banana padta hai

  20. bro ye home page ki featured image aap jaisi kaise banau kuch bta dijiye maine style.css mai bhi jake dekh liya kuch tips de dijiye. mere ko iska answer dhundte dhunte 1 mahina ho gya hai lekin answer nhi mil rha h.

    • Iske liye aapko theme ki index.php or style.css ki bahut sari coding set karni hogi.

      • Bro kya karna h m tyar hu mujhe ati h thodi bhut coding maine ki bhi h

        • Sorry tushar mai coding me aapki help nahi kar sakta.